In an attempt to get women to come to DC United soccer games, there's going to be a "Ladies Night" at tomorrow's game against the LA Galaxy. They really emphasize that this is the team that hot, hot, hotty David Beckham is on (you can hear the intended *squeal* through the print). The ad encourages you (you fine lady, you) to come out and cheer on "the D.C. United boys as they take on David Beckham and the L.A. Galaxy!" Yes, they actually separated out David Beckham from the LA Galaxy; and yes, they bolded his name. They also posted four pictures of DC United/LA Galaxy soccer players. And these pictures are obviously the "cute" players.
At this Ladies Night event (which takes place before and, oddly enough, during the first hour of the game...), there will be a mechanical bull, dance lessons, mini manicures, make-up consultations, spray tan services, hand bag displays, and wine tastings. That just screams "soccer game" to me. Is this really the way to try to get more women to attend sporting events? By trying to make it not like a sporting event? "Yeah there's a soccer game on, but you can ignore that (unless you want to look at all the cute boys!) with manicures and spray tans!!! Girl power!"
Also, on a really mature note, I noticed one of sponsors of the Ladies Night was a protein drink called "Muscle Milk". Does that gross anyone else out?

Oh! I wish I lived in DC! The Real Salt Lake doesn't have any cute players for me to watch
ReplyDelete(I'm just kidding, I don't know if they do. I've never gone to a game, because they've never enticed me with manis)
Real Salt Lake has Kyle Beckerman. While not exactly the hottest looking guy (though he is a cutie), I like watching his dreads bounce up and down when he plays...you know, because I'm serious follower of the sport.
ReplyDeleteI totally took you for a girl that would be most enticed by spray tans. You think you know someone...